Store Overview — May 2026
BukuAgen Store (bukuagen.shop) · Data export 10/06/2026 · All figures in IDR
High Cancellation Rate: 35.6% (290/814 orders cancelled). Store was paused on 14–15 May and 17 May (0 orders, visitors still arriving).
📦 Order
814
Total Orders
unique, dedup by No. Pesanan
524
Valid Orders (not Batal)
64.4% of total
35.6%
Cancellation %
61 recovered orders
~18.7/day
Run-rate (valid/active day)
31-day projection
💰 Cost
Rp 234,9 Jt
Total Cost
all-in: ads+commission+voucher+Shopee fees
Rp 121,4 Jt
Ad Spend
51.7% of total cost
Rp 26,4 Jt
Commission (AMS)
incl. Affiliate Rp 21,9 Jt · 11.2%
Rp 40,4 Jt
Voucher & Discount
17.2% of total cost
Rp 46,7 Jt
Shopee Fees (Admin·Layanan·Premi·Proses)
19.9% of total cost · excl. AMS commission
📈 Daily Trend — May 2026
store-pause days (14, 15, 17 May)
📦 Order Status BreakdowniOrder-line counts from the Order.all export (819 lines). A single order with multiple SKUs appears as multiple lines. Hover any arc for status, count and share. RTS Rate = order-lines that reached Ready-to-Ship ÷ total.
Selesai50261.3%
Batal29435.9%
Dikirim/Proses232.8%
Total819
RTS Rate82.85%
🏆 Product Performance
GMV by Product · VALID orders only · May 2026
👀 Traffic Snapshot
246,239
Total Store Visitors
27,630 store-page visits
90,207
Product Clicks
109,932 products viewed
0.28%
Visitor → Order Conv Rate
0.90% click-to-order
682
New Store Followers
37.04% bounce rate
Order Analysis — May 2026
819 total orders · source: Order.all export · 49 columns
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—
Orders in range
— active days
—
GMV created in range
orders-created basis
—
Visitors in range
store traffic
—
Avg orders / active day
excludes 0-order days
📈 Order Trend — selected range
store-pause days (14, 15, 17 May)
🧭 Channel split — Total vs Valid ordersiA layered model, not a clean per-order map. Shopee gives order-level attribution only for Affiliate (No. Pesanan in the Konversi report). Brand Live & Brand Video counts are exact (from the Live/Video session reports, excluding affiliate-driven). Ads, External & Organic are modeled. Channels overlap in reality, so figures are allocated by priority to avoid double counting.
Order attribution by channel · 814 total / 524 valid
📦 Total Orders814 · 100%
✅ Valid Orders524 · 100%
Affiliate232 / 190model
Brand Live86 / 62exact
Brand Video6 / 4exact
Ads (CPC)280 / 170model
External (off-platform)40 / 24model
Organic (residual)170 / 74model
Store Pause Detected: 0 orders on 14, 15, 17 May despite 746–770 visitors/day. Ads algorithm learning was likely reset. Recovery was slow (4 orders on 16 May, 7 on 18 May).
📊 Order Status Summary
819 Orders · May 2026
| Status | Orders | % Total | Subtotal GMV (Rp) | Total Paid (Rp) | Avg Order (Rp) |
|---|---|---|---|---|---|
| Selesai | 502 | 61.3% | 590,618,000 | 520,423,492 | 1,176,142 |
| Batal | 294 | 35.9% | 379,896,000 | 0 | — |
| Telah Dikirim | 13 | 1.6% | 17,267,000 | 15,827,023 | 1,217,463 |
| Sedang Dikirim | 10 | 1.2% | 17,320,000 | 16,873,442 | 1,687,344 |
| Total | 819 | 100% | 1,005,101,000 | 553,123,957 | 1,226,986 |
📅 Daily Orders — 1–16 May
| Date | Orders | GMV Created (Rp) | Buyers RTS | Conv% |
|---|---|---|---|---|
| 01 May | 24 | 21,366,000 | 18 | 0.30% |
| 02 May | 31 | 34,629,000 | 21 | 0.23% |
| 03 May | 35 | 45,025,000 | 22 | 0.22% |
| 04 May | 25 | 30,975,000 | 21 | 0.27% |
| 05 May 🏷️ 5.5 | 78 | 103,587,000 | 57 | 0.52% |
| 06 May | 21 | 28,394,000 | 18 | 0.27% |
| 07 May | 21 | 28,839,000 | 14 | 0.22% |
| 08 May | 27 | 34,393,000 | 16 | 0.36% |
| 09 May | 35 | 47,045,000 | 25 | 0.50% |
| 10 May | 24 | 22,496,000 | 18 | 0.25% |
| 11 May | 31 | 44,709,000 | 24 | 0.44% |
| 12 May | 33 | 41,807,000 | 26 | 0.44% |
| 13 May | 23 | 29,437,000 | 18 | 0.36% |
| 14 May ⛔ | 0 | 0 | 0 | 0.00% |
| 15 May ⛔ | 0 | 0 | 0 | 0.00% |
| 16 May | 4 | 5,176,000 | 3 | 0.32% |
📅 Daily Orders — 17–31 May
| Date | Orders | GMV Created (Rp) | Buyers RTS | Conv% |
|---|---|---|---|---|
| 17 May ⛔ | 0 | 0 | 0 | 0.00% |
| 18 May | 7 | 6,833,000 | 5 | 0.23% |
| 19 May | 15 | 12,965,000 | 11 | 0.20% |
| 20 May | 27 | 29,193,000 | 23 | 0.32% |
| 21 May | 24 | 30,296,000 | 18 | 0.23% |
| 22 May | 27 | 33,153,000 | 18 | 0.24% |
| 23 May | 27 | 36,693,000 | 18 | 0.28% |
| 24 May | 29 | 32,391,000 | 18 | 0.17% |
| 25 May 🏷️ | 53 | 55,667,000 | 37 | 0.48% |
| 26 May | 21 | 19,109,000 | 14 | 0.14% |
| 27 May | 35 | 43,850,000 | 19 | 0.13% |
| 28 May | 35 | 42,475,000 | 24 | 0.13% |
| 29 May | 2 | 2,503,000 | 2 | 0.02% |
| 30 May | 61 | 76,704,000 | 45 | 0.23% |
| 31 May | 44 | 53,956,000 | 28 | 0.20% |
👤 Buyer Segmentation
Price Rp0–512K195 buyers (28.3%)
Price Rp512K–1.22Jt178 buyers (25.9%)
Price Rp1.22–1.93Jt180 buyers (26.2%)
Price Rp1.93Jt+163 buyers (23.7%)
Repeat Purchase Rate14.10%
Potential Buyers (Add to Cart)5,855 total month
💳 Payment Methods (819 orders)
SPayLater dominates at 40.7% — critical for a Rp1.2Jt avg ticket. Ensure SPayLater is always prominently shown in product listings.
Affiliate Performance — May 2026
Affiliate Conversion Report · 362 order-lines · Commission & channel split
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ℹ️ "Selected range" figures are estimated by scaling the full-month affiliate report by the store's GMV share of the window. The full-month report panels below are unchanged.
—
Affiliate GMV · selected range
≈ est. by GMV share
—
Commission · selected range
≈ est. · ~7.7% rate
—
Affiliate Orders · selected range
≈ est. (total basis)
—
Store GMV share of range
window ÷ month
📋 Full-Month Affiliate Report
Rp 283 Jt
Affiliate GMV (all status)
Rp 266Jt completed
Rp 21,9 Jt
Commission Paid
~7.7% avg rate
12.9×
Affiliate ROAS
GMV / commission
232 / 190
Affiliate Orders (total / valid)
28.5% / 36.3% of store
🛍️ Order from Affiliate — breakdown by product
Modeled split of affiliate GMV (Rp 283Jt) by product mixiThe Affiliate Conversion report gives total affiliate GMV but not a clean product split. This applies the store's VALID-order product mix (EDC Android 75.9% · Saku+Printer 11.8% · Saku 10.9% · Saku+Garansi 1.4%) to the Rp 283Jt affiliate GMV. Treat as an estimate, not a sourced figure.
🏆 Top Affiliates — selected period
📡 Channel Split from Affiliate (Platform GMV)
🤝 Commission for Affiliate
Affiliate Commission · Settlement vs Affiliate Report
Same commission pool, two views. "Biaya Komisi AMS" is the total affiliate/KOL commission Shopee actually deducted (cash basis). Affiliate (Laporan Komisi) is the portion attributed to our affiliate partner — 83.1% of it. The Rp 4,5 Jt gap is other Shopee affiliates plus settlement timing/attribution differences. Counted once in Total Cost (AMS figure) to avoid double-counting.
Live Stream Performance — May 2026
36 Live Sessions · LIVE PROMO BUKUAGEN
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ℹ️ "Selected range" live figures are computed from the actual daily live series for the window.
—
Live Viewers · selected range
sum of daily viewers
—
Live Orders (RTS) · range
attributed to live
—
Live GMV RTS · range
released basis
—
Active live days in range
days with viewers > 0
📡 Live Stream KPIs · Full Month
36
Live Sessions
LIVE PROMO BUKUAGEN
68,332
Total Live Viewers
Peak 62 concurrent (27 May)
62
Live Orders (RTS)
Rp 77,458,000 GMV
00:00:26
Avg Watch Duration
0.09% viewer-to-order conv
📅 Daily Live Performance — 1–13 May
| Date | Viewers | Peak | Avg Duration | Orders | GMV RTS (Rp) | |
|---|---|---|---|---|---|---|
| 01 May | 1,298 | 11 | 01:12 | 2 | 2,768,000 | |
| 02 May | 972 | 11 | 00:54 | 3 | 3,117,000 | |
| 03 May | 2,713 | 13 | 00:33 | 7 | 8,213,000 | |
| 04 May | 728 | 10 | 00:28 | 1 | 1,979,000 | |
| 05 May | 1,122 | 8 | 00:25 | 1 | 1,979,000 | |
| 06 May | 49 | 4 | 03:08 | 1 | 1,944,000 | |
| 07 May | 298 | 5 | 00:33 | 1 | 499,000 | |
| 08 May | 139 | 5 | 01:27 | 2 | 3,998,000 | |
| 09 May | 996 | 14 | 01:33 | 6 | 11,994,000 | |
| 10 May | 1,635 | 19 | 00:58 | 3 | 4,677,000 | |
| 11 May | 795 | 6 | 01:04 | 1 | 1,899,000 | |
| 12 May | 472 | 8 | 00:43 | 1 | 499,000 | |
| 13 May | 83 | 4 | 02:08 | 0 | 0 | |
| 14–22 May | No live sessions | 0 | 0 | |||
📅 Daily Live Performance — 23–31 May
| Date | Viewers | Peak | Avg Duration | Orders | GMV RTS (Rp) |
|---|---|---|---|---|---|
| 23 May | 569 | 11 | 01:32 | 5 | 2,830,000 |
| 24 May | 1,047 | 9 | 00:49 | 1 | 679,000 |
| 25 May | 1,892 | 23 | 00:49 | 3 | 3,182,000 |
| 26 May | 3,115 | 22 | 00:29 | 2 | 1,103,000 |
| 27 May 🚀 | 19,346 | 62 | 00:18 | 5 | 5,250,000 |
| 28 May | 2,493 | 31 | 00:26 | 1 | 654,000 |
| 29 May | 7 | 3 | 03:52 | 0 | 0 |
| 30 May | 10,672 | 40 | 00:19 | 12 | 14,198,000 |
| 31 May | 17,891 | 36 | 00:16 | 4 | 5,996,000 |
27 May breakout: 19,346 viewers (peak 62). Sessions ~4h, run at 08:00 & 18:00 daily. Viewer-to-order conv is low at ~0.09% — focus on live call-to-action at the 10–15 min mark when watch time is highest.
📡 Live Traffic Source
Live Traffic Source Attribution
| Source | Conv% | GMV (Rp) | Live Views |
|---|---|---|---|
| Lainnya (Others) | 52% | 60,143,000 | 69,402 |
| Toko Saya | 20% | 22,385,000 | 927 |
| Rekomendasi | 14% | 16,339,000 | 7,872 |
| Chat | 7% | 7,454,000 | 812 |
| Riwayat Pesanan | 5% | 5,544,000 | 818 |
| Video | 0% | 0 | 3,272 |
| Total | 100% | 113,864,000 | 83,353 |
86 orders created · 62 RTS · Rp 113.9Jt GMV created · Rp 77.5Jt RTS. 97.2% new buyers from live.
Short Video Performance — May 2026
Shopee Video · 2 revenue-generating videos
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ℹ️ "Selected range" figures are estimated by scaling the full-month video totals by the store's GMV share of the window.
—
Video GMV · selected range
≈ est. by GMV share
—
Video Orders · range
≈ est.
—
Video Viewers · range
≈ est.
—
Store GMV share of range
window ÷ month
🎬 Short Video KPIs · Full Month
6
Video Orders (Created)
Rp 6,471,000 RTS
Rp 10,4 Jt
Video GMV (Created)
Rp 6,5Jt RTS
1,435
Video Viewers
1,204 effective
16.74%
Click Rate
33 add-to-cart
Short Video Performance · May 2026
📦 Video Orders (Created)6 orders
💰 Video GMV (Created)Rp 10,369,000
💰 Video GMV (RTS)Rp 6,471,000
👁️ Video Viewers1,435 total · 1,204 effective
🖱️ Click Rate16.74%
🛒 Add to Cart33 from videos
📹 Video Count2 revenue-generating videos
🧭 Video in Channel Mix
Brand-owned video drove just 6 orders (0.7% of total), but affiliate Shopee Video is far larger at Rp 52,4Jt GMV (18.5% of affiliate). The video opportunity is mostly through affiliates, not the brand channel — see the Affiliate tab.
External / Off-Platform — May 2026
Traffic and orders originating outside Shopee
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ℹ️ "Selected range" figures are estimated by scaling the full-month off-platform totals by the store's GMV share of the window.
—
Off-Platform Sales · range
≈ est. by GMV share
—
Off-Platform Orders · range
≈ est.
—
Off-Platform Sessions · range
≈ est.
—
Store GMV share of range
window ÷ month
🌐 External KPIs · Full Month
40 / 24
External Orders (total / valid)
4.9% / 4.6% of store · modeled
Rp 66,9 Jt
Off-Platform Sales
49 orders · 42 buyers
10,705
Off-Platform Sessions
0.41% conv rate
18.58%
Cart-to-Order
off-platform funnel
🧭 Channel Split for External
External / off-platform sub-source splitiShopee's Off-Platform / Traffic-from-Outside report gives total off-platform sessions, orders and sales, but not a clean per-source order map. This split is modeled from the affiliate off-platform platform-mix (Websites, Facebook, WhatsApp, Instagram/Google/YT) applied to the Rp 66,9Jt off-platform sales. Treat as indicative.
🌐 Off-Platform SalesRp 66,9Jt · 100%
WebsitesRp 27,2Jtmodel
FacebookRp 7,4Jtmodel
WhatsAppRp 6,8Jtmodel
Instagram, Google, YT…Rp 23,0Jtmodel
Direct / otherRp 2,5Jtmodel
Off-Platform Traffic Detail
💰 Off-Platform SalesRp 66,871,000
📦 Orders49 orders · 42 buyers
🔗 Sessions10,705 · 0.41% conv
🛒 Cart-to-Order18.58%
The off-platform report (49 orders / Rp 66,9Jt) overlaps with affiliate off-platform traffic. In the channel model, External is carved out of Organic as a modeled 40 total / 24 valid orders to keep the bars summing to 814 / 524.
Ads Performance — May 2026
CPC Product Ads · Store Search Ads · Live Ads
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ℹ️ "Selected range" figures are estimated by scaling the full-month ad totals by the store's GMV share of the window. The campaign breakdown table remains full-month.
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Ad Spend · selected range
≈ est. by GMV share
—
Clicks · selected range
≈ est.
—
Conversions · selected range
≈ est.
—
Store GMV share of range
window ÷ month
📣 CPC Summary · Full Month
Rp 121,4 Jt
Total CPC Ad Spend
4 product + store + live ads
6.28×
Direct ROAS (Ads Only)
Overall store: 8.18×
40,768
Total Clicks
1,396,852 impressions
605
Direct Conversions
from CPC ads only
🛍️ CPC Campaign Breakdown
Iklan Produk + Iklan Toko + Iklan Live · May 2026
| Campaign | Impressions | Clicks | CTR | Conv Direct | Direct GMV (Rp) | Spend (Rp) | ROAS Direct | CAC (Rp) | ACOS |
|---|---|---|---|---|---|---|---|---|---|
| EDC Android | 822,685 | 20,123 | 2.45% | 289 | 553,581,000 | 75,941,736 | 7.29× | 262,774 | 13.72% |
| EDC Saku | 275,554 | 8,668 | 3.15% | 139 | 65,511,000 | 23,260,662 | 2.82× | 167,343 | 35.51% |
| Saku + Printer BT | 227,277 | 8,693 | 3.82% | 112 | 75,593,000 | 13,410,813 | 5.64× | 119,739 | 17.74% |
| Saku + Garansi | 71,336 | 3,284 | 4.60% | 20 | 11,500,000 | 4,398,831 | 2.61× | 219,942 | 38.25% |
| Iklan Toko (Store Search) | 14,696 | 1,814 | 12.34% | 40 | 48,575,000 | 2,408,443 | 20.17× | 60,211 | 4.96% |
| Live Ads (GMV Max ROAS) | 13,304 | — | — | 5 | 8,540,000 | 829,596 | 10.29× | 165,919 | 9.71% |
| Live Ads (Viewers — 0 conv) | 59,368 | — | — | 0 | 0 | 1,200,000 | 0× | — | — |
| Total | 1,396,852 | 40,768 | 2.92% | 605 | 763,300,000 | 121,449,081 | 6.28× | 200,743 | 15.91% |
Action needed: EDC Saku (2.82×) and Saku+Garansi (2.61×) are both below 5× ROAS target with ACOS 35–38%. Consider pausing Saku+Garansi or reducing target ROAS to tighten. Saku+Printer is efficient at 5.64× — prioritize. Iklan Toko at 20.17× is the highest-performing placement — scale budget aggressively.
📈 ROAS by Campaign (Direct GMV / Spend)
🎯 CAC by Campaign · Target < Rp189,600 ($12)
Cost Analysis — May 2026
CPC Ads · Affiliate Commission · Voucher/Promo · Net Revenue Waterfall
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ℹ️ "Selected range" figures are estimated by scaling the full-month cost totals by the store's GMV share of the window. The waterfall, settlement and voucher panels remain full-month.
—
Total Cost · selected range
≈ est. by GMV share
—
Ad Spend · selected range
≈ est.
—
Shopee Fees · selected range
≈ est.
—
Store GMV share of range
window ÷ month
💰 Cost Summary · Full Month
Rp 121,4 Jt
CPC Ad Spend
51.7% of total cost
Rp 26,4 Jt
Commission (AMS)
incl. Affiliate Rp 21,9 Jt · 11.2%
Rp 40,4 Jt
Voucher / Promo Cost
17.2% of total cost
Rp 46,7 Jt
Shopee Platform Fees
19.9% · excl. commission
Rp 234,9 Jt
Total Cost (all-in)
23.6% of GMV
💧 GMV → Net Revenue Waterfall
Orders Created Basis · May 2026
🛍️ Gross GMV (Orders Created)
Rp 993,666,000
100%
📣 (−) CPC Ad Spend
− Rp 121,449,081
−12.2%
🤝 (−) Commission (AMS, incl. Affiliate)
− Rp 26,362,459
−2.7%
🎟️ (−) Voucher / Promo Cost
− Rp 40,432,141
−4.1%
🏪 (−) Shopee Platform Fees (excl. commission)
− Rp 46,679,417
−4.7%
📊 Total Cost (all-in)
− Rp 234,923,098
−23.6%
✅ Net Revenue (after all costs)
Rp 758,742,902
76.4%
Mixed basis: GMV & marketing costs are on an orders-created basis (814 orders); Shopee fees are cash/settlement basis (551 released orders). Treat net revenue as indicative, not an exact accounting figure.
🧾 Settlement Reconciliation
Penghasilan · Sudah Dilepas · 551 Released Orders
🛍️ Harga Asli Produk
Rp 768,168,000
100%
🏷️ (−) Total Diskon ProdukiThis is the markdown from your strikethrough / list price (harga coret) down to the actual selling price — and your list price is a decoy baseline you mark up before discounting. So this figure overstates the real giveaway; much of it is phantom (markdown from an inflated anchor), not cash out of pocket. It is not counted in Total Cost — only real campaign vouchers (Rp 40,4 Jt) are. Here it only bridges Harga Asli → actual revenue, so leaving it as-is is correct.
− Rp 76,040,000
−9.9%
🎟️ (−) Voucher Ditanggung Penjual
− Rp 9,025,000
−1.2%
↩️ (−) Pengembalian Dana (Refunds)
− Rp 26,221,000
−3.4%
🤝 (−) Komisi AMS (Affiliate)
− Rp 26,362,459
−3.4%
🏪 (−) Other Shopee Fees (Admin·Layanan·Premi·Proses)
− Rp 46,679,417
−6.1%
🚚 (−) Net Shipping & Other Adj.
− Rp 218,600
−0.03%
✅ Total Penghasilan (Released)
Rp 583,621,524
76.0%
💸 Penarikan Dana (Withdrawal, balance report)− Rp 900,000,000
🏪 Shopee Fee Breakdown (excl. commission)
Total Shopee Fees (excl. commission)Rp 46,679,417
Effective fee rate (vs Harga Asli)6.1%
🎟️ Voucher Detail
10 Vouchers · Total Cost Rp 40,432,141 · 16,040 Claims
| Voucher | Code | Claims | Orders | Sales Created (Rp) | Voucher Cost (Rp) |
|---|---|---|---|---|---|
| Voucher Spesial Toko (Shopee) | — | 12,705 | 310 | 335,270,000 | 28,997,141 |
| Flash Sale Android 11–15 May | BUKUFLA11 | 616 | 47 | 89,253,000 | 4,700,000 |
| Flash Sale 5.5 Android | BUKUF24QL | 448 | 45 | 87,480,000 | 1,575,000 |
| Flash Sale Android 20–21 May | BUKUFLA20 | 362 | 19 | 36,081,000 | 1,900,000 |
| Flash Sale Saku 25–31 May | BUKUFLS25 | 941 | 31 | 20,274,000 | 775,000 |
| Flash Sale Android 22 May | BUKUFLA22 | 139 | 9 | 17,091,000 | 900,000 |
| Flash Sale May–Android | BUKUFLAN5 | 228 | 9 | 17,316,000 | 495,000 |
| Flash Sale 5.5 Saku | BUKUVGDBN | 335 | 15 | 6,660,000 | 525,000 |
| Flash Sale May–Saku | BUKUFLS05 | 173 | 9 | 3,816,000 | 495,000 |
| Flash Sale Mei 2026 (Toko) | BUKUFLMAY | 93 | 2 | 2,468,000 | 70,000 |
| Total | 10 vouchers | 16,040 | 496 | 615,709,000 | 40,432,141 |
* Voucher Spesial Toko (created by Shopee, not seller) accounts for 71.7% of total voucher cost (Rp29Jt). Regular Discount program covered 417 orders at Rp482.8Jt GMV.